This is posted on Change.org
Tell Hulu to stop price-gouging customers
https://www.change.org/p/hulu-tell-hulu-to-stop-gouging-customers/sign
Read the petition.
Hulu announced without warning that it would be increasing its monthly price for Hulu Live by an extra $10 a month beginning December 2020. This comes on the heels of a similar price hike within the last 12 months. The price will go from $54.99 a month to $64.99 a month on Dec. 18. Since May of 2017, when Hulu Live was launched, the monthly price has increased from $40.99 to now $64.99. If you have Hulu Live without commercials, you'll soon be paying $70.99 a month.
To increase pricing by this much without offering any new services or fixing any existing problems, and to do so right before the holidays and during a pandemic, is unconscionable. It is clear that Hulu recognizes many people are watching more television since the pandemic, and the company is capitalizing on that.
While streaming is a luxury and not a right, it still should be something that is affordable to most people who want it. What's more, the idea that a company can increase fees to a service without any fair warning, without any options, and without giving a good reason why leads to anger and distrust among consumers. This is simply bad business and it's unethical.
Please tell Hulu that its unfair price hikes are a disservice to loyal customers.
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Why did Hulu do this?
Is it their strategy for PRICING
that supports this action?
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What Are the 4 Ps?
https://www.investopedia.com/terms/f/four-ps.asp
KEY TAKEAWAYS
- The four Ps are the four essential factors involved in marketing a good or service to the public.
- These are the four Ps: the product (the good or service); the price (what the consumer pays); the place (the location where a product is marketed); and promotion (the advertising).
- The concept of the four Ps has been around since the 1950s; as the marketing industry has evolved, the concepts of people, process, and physical evidence have become important components of marketing a product, too.
The term 'marketing mix' is a foundation model for businesses, historically centered around
Product
Price
Place
Promotion
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"
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