Saturday, November 21, 2020

Language and science of persuasion in sales and marketing for self employed people

Posted by:

George Ohan

U.S. Army Veteran



Science Of Persuasion

1. Reciprocity.
We are obliged to give if we have been given something.
2. Scarcity.
If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss.
3. Authority.
We are more likely to comply with a request if it is coming from a perceived authority/expert.
4. Consistency.
We want to be consistent with our past commitments, even if the initial commitment is much smaller.
5. Liking.
We like people who are similar, who give us compliments and who co-operate with us.
6. Consensus.
If others (especially similar others) are doing it, then we are more likely to do it ourselves.

Watch it on YouTube



10 Persuasive Words 

sales people may use 

to generate a sale

1. Request
2. Suggestion
3. May I?
4. Let's process this together
5. Let me get back to you
6. Unpack
7. Choose
8. Partnership
9. Discover
10. Explore


Watch the video on YouTube


Sales training is very important for a person who is building a business.


iBuildU

#iBuildU

Let's build.


George and Heidi Ohan
Hollywood, California


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